5 print finishing techniques to help you stand out in the market
Print finishing refers to the processes that are applied to promotional materials after they have been printed. While it may seem like a minor detail, when done correctly, it can leave a lasting impression. This article outlines a few print finishing techniques that can help your business stand out in the market and make a lasting impact.
1. Lamination:
Lamination comes in two forms, either glossy or matte. A well-glossed lamination gives a vibrant look to your overall print, pops out the colors better and adds a sharp, improved appearance overall. On the other hand, matte lamination adds a touch of elegance and high-quality luxury to your print materials. Either way, lamination is a great choice and would help you immensely to make a lasting impression and become market leaders.
2. Varnishing:
Similar to lamination, varnishing as well helps with durability by adding a protective coat on the surface of the print materials and helps with keeping your materials safe and sound. This kind of finishing technique is usually best for printing materials such as brochures, flyers, magazines, leaflets, etc. As mentioned earlier, the world of varnishing is huge in itself and has different kinds such as matte, gloss varnish, moderately subtle and glossy silk varnishing.
3. Foil Stamping:
Foiling is a print finish technique where a metallic foil is used to be applied on the surface of a print material. This process is done through a heated metal die and a machine specifically created for the process, called “foiling stamping machine”. The heated metal adds on to the surface of your print materials overall or on specific parts of your design that you would want to stand out such as logos, headings, visuals, etc. to increase vibrance and leave a good impression. Foil can also be applied as a laminate, ideal for smaller print runs.
4. Embossing:
Embossing is another technique that has a use similar to that of foil stamping. It is used when you want some specific parts of your print design to stand out and be emphasized on. Not only this, embossing also gives you a chance to create amazing and efficient 3D effects to your print materials.
5. Thermography:
Thermography is a cheaper alternative to foil sampling. It is used on specific areas of print materials that you would want to highlight in your overall designs. This technique is majorly used in corporate packaging materials, flyers, covers for folders and even in invitations be it a wedding invite or a birthday invite.
There are different types of thermographic powders that give a different finish overall, depending on the material of your print items. Metallic thermography gives a metallic shine to your materials, while glitter thermography raises your materials by giving a dazzling and shiny look to your products. Lastly, fluorescent thermography is another technique used to make bright colors in your design even more vibrant overall.
Remember to always choose wisely when it comes to finishing materials, think of your target audience and see what would resonate best with them. Would it be luxury or durability?
Source: https://www.linkedin.com/pulse/5-print-finishing-techniques-help-you-stand-
Remember to always choose wisely when it comes to finishing materials, think of your target audience and see what would resonate best with them.