Any ride-along content you include in Informed Delivery® notifications will be connected to a specific URL. This could lead to your e-commerce store, a newsletter, event sign-up or your social media account.
Yes, postage is high, and the current Postmaster General seems unlikely to take his foot off the gas for the next few years. Still, direct mail remains an irreplaceable channel. Mail smart, but for goodness sake, keep mailing.
Die-Cutting Die-cutting is a great technique for creating marketing materials by changing the shape of paper using a die, or cut out shape. Die-cutting the edge of your business cards, flyers and other print materials with, for example, rounded corners or cutting patterns into the surface of a page can be very impactful. Foil Stamping…
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To achieve the best results with textured advertising, it’s crucial to understand which messages you want to convey to your consumers and how to achieve them. For example, a bumpy texture and a smooth texture will each be read very differently by a consumer.
Informed Delivery® Interactive allows bulk mailers to replace the USPS scanned image with a full color image, and include a smaller “ridealong image” that is clickable to a website or landing page of your choice.
