Benefits of USPS Informed Delivery Interactive
USPS Informed Delivery® Interactive campaigns allow mailers to:
- Enhance the scanned mail piece images that consumers are already receiving. Representative images can differ from the mail piece as long as the content is representative of the mail piece.
- Take advantage of a new digital channel to extend the reach of your direct mail.
- Give all subscribers in the household the opportunity to take action immediately on their mail piece by clicking on a campaign image/website link— regardless of whether or not they retrieve mail from the physical mailbox.
- Receive a digital impression for the intended recipient and additional impressions for other household members who are Informed Delivery® users.
- Achieve email open rates that are higher than most email campaigns, since USPS is a trusted source.
- Collect information on campaign reach and results (e.g., number of mail pieces delivered, emails sent and opened, click-through rates) through data analytics and post-campaign reporting.
Representative images can differ from the mail piece as long as the content is representative of the mail piece.