Direct Mail Marketing

Maximize your mailing with NEW enhanced mail services.

Take advantage of a new digital channel to extend the reach of your direct mail.

Any ride-along content you include in Informed Delivery® notifications will be connected to a specific URL. This could lead to your e-commerce store, a newsletter, event sign-up or your social media account.

Yes, postage is high, and the current Postmaster General seems unlikely to take his foot off the gas for the next few years.  Still, direct mail remains an irreplaceable channel.  Mail smart, but for goodness sake, keep mailing.

The USPS “Delivering for America” reorganization plan is currently causing mail and package delivery delays in some major markets.

Enhance your direct mail with a digital campaign. USPS Informed Delivery® gives mailers the option to include an interactive link in daily delivery notifications sent to subscribers.

Source: USPS Related articles: Maximize Your Mailing Maximize your mailing with NEW enhanced mail services…. What can USPS Informed Delivery Interactive do for me? Any ride-along content you include in Informed Delivery® notifications will be connected to a specific URL. This could lead to your e-commerce store, a newsletter, event sign-up or your social… What…
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  Track N Trace® reporting notifies you precisely when your direct mail arrives, allowing you to follow up with coordinated marketing to support and amplify your message. Track N Trace® provides clear, real-time reporting on the exact location of your mail pieces, so you can time your related marketing or outreach for maximum impact. Related…
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Informed Delivery® Interactive allows bulk mailers to replace the USPS scanned image with a full color image, and include a smaller “ridealong image” that is clickable to a website or landing page of your choice.